Setting up your business in Africa

3 axes and 6 categories of services, according to your needs and your situation

Sales force

You have a product or service that you would like to test in an already defined market for a limited period. A2I International is able to organize and manage a sales force based on local skills in order to achieve the quantified objectives jointly set with the client.


You have identified a partner (supplier, customer or other…) with whom you would like to work. You wish to be accompanied in the negotiation or even the application of the contract. We put our skills at your disposal to look after your interests and ensure the success of the partnership.

New business facilitation

You have a clearly identified need and are looking for business opportunities on the continent. A2I International operates a commercial watch in the field in order to bring you business.

Market Approach / Marketing strategy

  • From the study of fundamentals to strategic recommendations

Global set up strategy in Africa

  • Management of operational aspects until the effective opening

Legal and financial counsel

  • Financing plan and management of all legal formalities

HR sourcing

  • Research, validation and onboarding of your technical, commercial and administrative employees

Business development

  • From market studies to the effective distribution of your offer on local markets

Full mobility

  • Our knowledge of the local environment to simplify your travels or your installation

Market approach /

Marketing strategy

  • Market studies (PESTEL) and sector dynamics

  • Geoecopolitical risk analysis

  • Mapping of forces present (PORTER model)

  • Product benchmarking

  • Feasibility studies

  • Strategic recommendations

Global set up strategy in Africa

  • Critical comparison of sub-areas/countries/cities/districts

  • Research of technical, commercial, academic partners / negotiation of alliances

  • Critical comparison of implementation methods

  • Implementation studies

  • Acculturation sessions

  • Search for offices

  • Layout and installation (including IT subscriptions)

  • Definition of HR needs and corresponding costs

  • Start-up support / Transition management

Legal and financial counsel

  • Business Plan

  • Financial engineering (Examination of BPI and Fasep files)

  • Drafting of statutes

  • Creation of the company / Opening of accounts

  • Administrative registration procedures

  • Interface with authorities

HR sourcing

  • HR strategy consulting

  • Complete recruitment process

  • Self employement under an Umbrella company 
  • Temporary work 
  • Payroll management, private medical cover

  • Local governemental reporting 

Business development

  • Competitive intelligence (PORTER model and marketing mix)

  • Lists of prospects by field of activity

  • Support in response to calls for tenders

  • Promotion of manufacturer cards (industrial maintenance)

  • Distribution of technical products (purchase / sale of equipment)

  • Roadshows and exhibitions (making appointments and support)

  • business contribution

  • Telemarketing / localized email campaigns

  • Translation

Full Mobility

  • Plane / Hotel booking
  • Visas / Vaccines
  • Welcome at airport
  • Provision of vehicle with driver
  • Apartment search for expats
  • Support during meetings / Translation
  • Education procedures 
  • Leisure / Point of interest / Safety